Wilo SE, Dortmund
Digital one of a kind: Installation »Connected« for Wilo
It floats prominently and almost weightlessly in the open foyer of Wilo's »Pioneer Cube« in Dortmund: The digital LED installation »Connected« by tennagels Medientechnik and Mehnert Corporate Design.
Creating connections, living connections - that's what Wilo stands for as a company. This is also embodied in the multimedia installation, which only functions as a compound. The almost 60 m² sail consists of 401 double, interlinked LED elements.
These condense in the center and drift apart again at the edges, creating a dynamic and harmonious overall image. The sandwich-like arrangement allows two different images to be created across the elements - one radiating upwards, the other downwards.
Strong symbolic power: the German eight
»Connected« can be played in different ways. The first central, strong element of both moving images is the German eight, which plows through water.
On the one hand, the Wilo-Foundation sponsors the eight, while on the other, rowing is a symbol of success through joint effort and thus also of the company's values: community, team play, loyalty.
Standing on the ground floor, one views the rowing boat from below. The image is acoustically underscored by the rhythmic rowing strokes muffled by the water and the muted announcements of the helmsman. Parallel to the rowing strokes, the company values move typographically through the image. Those who follow the staircase upwards gain a new perspective:
Here, the German eight is seen from the air. Now both the oar strokes and the commands can be heard clearly and distinctly. Thanks to two speaker systems, the motif-related sounds do not overlap. The powerful image radiates calm, consistency and at the same time dynamics and strength.
Mehnert Corporate Design conceived and designed the sail exclusively for Wilo. MCD recreated the image of the German eight in CAD and animated it completely.
The digital implementation was done by MCD, the technical by tennagels Medientechnik.