Double award at the Red Dot Award 2021, Wilo Guidance System and Icon System as winner in the category »Brands & Communication Design«
Wilo SE, Dortmund
Both the Guidance System and the Icon System, which can be applied not only to the new Wilopark in Dortmund but also to the other locations worldwide, enable users to find their way around easily and quickly. The special feature of the orientation system is that it is visible in a wide variety of architectures without being too obtrusive.
The cube as a basic shape can be varied in size as well as combined and its shape can be seen in different ways depending on the situation. Path markings, for example, require a long-distance effect and use the cube as a whole to achieve the greatest possible attention with the help of all sides of the cube. The color design with white lettering or white pictograms on a black background ensures optimum legibility even from a distance.
About the Red Dot Award
With roughly 20,000 submissions, the Red Dot Award is one of the biggest design competitions in the world. In three disciplines, participants submit products, communication projects and brands as well as prototypes and concepts.
The distinction »Red Dot« is an internationally recognised seal of excellent design. The award-winners are presented in Red Dot’s yearbooks and museums as well as on the Red Dot website.