Corporate Product Design Guideline, Corporate Design, Brand development
Wilo SE, Dortmund
Since 1999 MCD works as lead agency for Wilo SE. With the Stratos, a completely new generation of pumps was designed that set standards in performance, ergonomics and design. Since then, around 5000 products have been adapted to this new product and service philosophy. As part of this, we were commissioned in 2002 to develop a new Corporate Product Design Guideline for all existing and future products!